Good morning, Branch Partners.

We hope that you have already started downloading the VM files communicated last September 26. As noted in the ETA, some of the materials have already been dispatched last week. Kindly ensure that you will track the materials being delivered to your branch.

Please click the button below and key in the date of receipt of the merch materials. We will follow through with DHL team in case there is a delay in dispatching the materials from the warehouse.

VM TRACKER

GUIDELINES IN FILLING OUT THE TRACKER FORM

In case of damaged October VMs, please immediately report to Avon Relationship Center via CRM tool [Campaign Materials].
Edit only the rows with your branch code/branch name.
Date receipt indicated in the tracker should match the DR that will come from DHL.
Once received the materials, don't forget to upload branch execution in this link .
Leave the rows blank if you do not have the material yet in your branch. We will check with DHL if ETA is already late.
In case of damaged October VMs, please immediately report to Avon Relationship Center via CRM tool [Campaign Materials].
Deadline for updating the tracker is October 16.

FRAGRANCE TESTERS

All branches will be allocated 1 pc each:

Imari Queen Eau De Toilette Spray 50ml (1500527)
Imari Classic Eau De Cologne Spray 50ml (1437408)
Imari Seduction Eau De Toilette 50ml (1436133)
Imari Velvet Eau De Toilette Spray 50ml (1437407)
Imari Bold Eau De Toilette Spray 50ml (1436134)
Use RC 06B for pullout.
BROM to follow.

Communication last September 26, 2023

Good morning, Field Team and Branches.

Please read our visual merchandising guidelines for October and

check what needs to be prepared before the start of Day 1.

Monthly Campaign Visual Merchandising
Marketing
CT & Sales
Shelf Talkers
Changeover Kit
Testers
Simplified Lineup (Reinforcement); Limited Supply list from DA Group
Gifting Lineup from Marketing
Purpose Corner (Highlight of the month)
Reinforce Top Products (Cult and Hero)
Planogram + Branch Upkeep Reminders

Ensure that all wobblers and poster stands for October are ready for display in their shelves.
Always bin fill your shelves and push the items in the gifting corner and Top Rated products for October.
Upload your branch execution photos in the link.
ETA of materials will be included in the deck.
VM Tracker will be communicated separately for your reference.

Please read the complete CT & Sales merchandising guidelines attached in this communication package.
Remove old collaterals indicated on the slides.
Please download the Trip Incentive Launch Video and loop in the branch tv.

You will be receiving 3 types of shelf talker files:

PowerPoint | PDF | Excel

Feel free to insert the details from DA in the Excel template.

File has a formula that can easily populate the data for your shelf talkers.

Please ensure that you will only install shelf talkers reflecting the new Avon branding.

Please download the attached new branding shelf talkers for October campaign.
Strictly use Lato font only.
Print in colored ink only.
Note: No budget for printing expense this Q4
Display the updated shelf talkers and updated Intimate Apparel labels before October 2.
Please use the new IA labels shared with you separately.
FOR STRICT COMPLIANCE

We are sharing with you the October 2023 Branch Changeover Kit that includes the following information:

List of non-saleable items that should already be REMOVED from the supermarket
List of discontinued items without flow that should already be REMOVED from the supermarket and stored in the warehouse for future programs
List of discontinued items with brochure flow that should be segregated and grouped together

IMPORTANT and FOR STRICT COMPLIANCE: 

(1) Share the changeover kit files to your Supermarket Team Leaders/Binfillers and check that the list is followed.

(2) Ensure that all items in the lists shall be:

Removed from the supermarket and kept safely at warehouse (for Non-Saleable & Discontinued without Flow)
Segregated in one bay (for Discontinued with Flow)

(3) Take photos of the supermarket and upload in this folder.

BATH & BODY TESTERS

Diamond and Titanium branches will be allocated:

2 pcs. SSS Ultra Gluta HBL 400 mL 2023 Holiday Giftable (1525452)

Platinum, Silver and Gold branches will be allocated:

1pc. SSS Ultra Gluta HBL 400 mL 2023 Holiday Giftable (1525452)
Use RC STK05 for pullout.
BROM to follow.

Kindly refer to the October 2023 gifting lineup as reference for the product displays.
Ensure to merchandise the posters based on price points of featured items.
Align posters of new products with the actual display on the shelf.

Kindly merchandise our Purpose product highlights for October.
Please ensure that your GCash Donation wobblers are still merchandised in the branch.
Wobblers must be installed by the POS terminal.

BRANCH EXECUTION

FOR BRANCHES WITH IMPULSE BINS

Allot a space in the impulse bins for your Watch Me Now Tote Bag stocks. Place them in front of the checkout counters.

FOR BRANCHES WITH POS COUNTER HOLDERS

Roll your Watch Me Now Tote Bag stocks to fill the holders with items for selling. Please ensure to push this tote PWP to your Reps when it's their turn to check out.

Please ensure that these posters are displayed in your stores, so your Reps are aware that these selected products will not be available in the next campaigns. Recommended product alternatives are featured in these collaterals.
Posters for newly improved products in October 2023 are also provided in the September 16 communication. These should have been installed already in your supermarket/bulletin boards for your SLs and Reps' reference.
Please also refer to the October 2023 Limited Supply list from DA group. Once stocks have been depleted, they will not have any replenishment in the next batch of deliveries.

All products with no future replenishments must have no shelf talkers on the bays.
Compress all remaining products/shades with stocks to avoid having empty-looking shelves.

Please use the Red & Yellow tags provided for your branch.
Kindly review the complete attachments and execution guidelines communicated last September 16, 2023.

Let’s make our Reps be proud of world-class products through the

Top Rated Products display in the branch!

(1) Allot 1 end gondola (must be seen upon entrance in the supermarket; this will be standard throughout the year)

(2) Print downloadable “Top Rated” poster and wobblers.