Thank you for your support in ensuring the proper implementation of our Beauty planograms.
Starting today, we will be sharing with you our recommended displays for Intimate Apparel.
OBJECTIVES
To implement an effective Intimate Apparel planogram that will improve Rep shopping experience and maintain branding
To standardize the Intimate Apparel display in the branches
To educate Reps on the different bra types
We will roll out the Intimate Apparel Planograms to your respective branches today, August 15.
Intimate Apparel display will now be arranged by brand, by segment,
alphabetical and by size.
FIELD TEAM EXECUTION GUIDELINES
COMs, please remind your branches to follow the IA merchandising guidelines and ensure that the new IA display will be implemented before August 22.
BDMs, please cascade to SLs and Reps that we will have an enhanced IA display next week. Kindly use the attached deck in your touchpoints within August 15-21.